
Complete visual identity for a construction company

Brand Concept
The visual identity created for Pires Builders Inc. reflects the strength and trust of an experienced American construction company.
The symbol combines shapes inspired by a house — directly connected to the construction industry — with elements that suggest a solid base
and a safe, well-built structure. Together, they translate the brand's core values: stability, responsibility, and technical excellence.
More than just a striking mark, the identity is designed to visually communicate the sense of security that Pires Builders delivers in every project.
From color and typography choices to real-world applications, the brand positions the company as a reliable reference in quality construction
across the United States.
Color Palette
Primary Orange
HEX: #F2490A
RGB: 242, 73, 10
Deep Black
HEX: #000000
RGB: 0, 0, 0
Soft Light
HEX: #F5F5F5
RGB: 245, 245, 245
Typography
Primary Font
Rota
Used for headlines and primary text
Secondary Font
Rota
Used for body text and supporting content
Brand Applications





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Let's discuss how we can create a visual identity that reflects your brand's unique personality and values.